digital strategy

Lessons from #INBOUND16: How to Create Buyer Personas

We've learned how a sales and marketing aligned organization succeeds in the marketing game — with both teams on the same page, sales and marketing departments support and learn from one another. One of the first steps toward creating shared goals is the…

Lessons from #INBOUND16: The Team Sport of Selling

One of the key talking points at this year’s #INBOUND16 conference was sales and marketing — more specifically, the elusive relationship between the two. We learned that marketing teams work hard to generate leads for their sales organizations, but 79% of leads…

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

Happy CRO Day!

In honor of Unbounce’s CRO Day, we thought we’d share some of our experiences with conversion rate optimization and landing pages, why we love it, and how we integrate these concepts with your overall digital strategy. Why CRO Works for…

Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

Evaluating Entry Level Marketing Automation Systems

Choosing the right marketing automation tool for your business is one of the most important marketing decisions you could make in the next five years. Let me preface this blog post by revealing that, as an agency, we have made…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

5 Ways eCommerce Needs to Change in the Future

What does the future hold for eCommerce? You don't need to peer into a crystal ball to decipher that the industry is staying put. The convenience of online purchase has led the industry to grow at double-digit rates - however, convenience isn't the…

Key Takeaways from the CIMC Conference

Last week, our team joined hundreds of marketing professionals at the 2016 Canadian International Marketing Conference (CIMC) in Squamish, British Columbia. The two-day event was led by keynote speakers from reputable brands such as Google, WestJet, Unbounce, Disney Canada, Vision…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

How to Improve Your #Instagram Engagement With 15 Tips https://t.co/M4XAIAYh9m

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