analytics & reporting

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Believe in Your Data

As marketers, data should be the principal driver for the decisions you make and should be the basis of any initiatives you create. The more data you have, the more you can analyze information to make accurate decisions and predictions.…

Highlights from #GASummit2015

June 9 & 10, 2015 marked the annual gathering of digital minds for the Google Analytics Summit, an event centered on Google’s cutting edge Analytics innovations for the coming year. As a long-time Google Partner, 6S Marketing was invited again…

Google Tag Manager: Focus on Marketing Instead of Marketing Technology

The new Google Partners program launched in May 2013, and 6S Marketing became one of the first Canadian marketing agencies to receive the new Partners badge. As a Google Partner Agency, 6S is always at the forefront of industry innovation,…

A Soaring Success: Superfly Ziplines Recognized in the 2014 Google eTown Awards

At 6S Marketing, one of our greatest joys is being able to lend our digital expertise to emerging businesses with strong ambition. We believe the internet holds uncapped potential for small and medium-sized businesses to grow. We've seen it happen…

Highlights from the Google Analytics Summit 2014

As a Google Partner, 6S Marketing received two invites to the Google Analytics Summit 2014. Myself and fellow Internet Marketing Strategist, Courtenay Ledding, were given the opportunity to go this year. The event took place at the Intercontinental Hotel in…

Team Motivation with Real-Time Metrics

This holiday season, the 6S office was a little more animated than usual. Abominable Snowman and Elf GIFs grinned alongside real-time company analytics, displayed on high-res TVs throughout our space. Stats like monthly clients, new sales opportunities and overall workflow…

Keyword Data is Dead. Long Live Keyword Data

Google has pulled the organic keywords that people use to find your site from Google Analytics, and has replaced them with ‘not provided’. As of today, ‘not provided’ is rolling out for every single search query for organic traffic in…

Universal Analytics: The Future of Tracking Business

Google Analytics has long been known as a tool to understand traffic on your website. Well, that has started to change. Last month Google Analytics released one of its most ambitious updates in years to the platform, called Universal Analytics.…

Twitter’s New Ad Center

You're probably already familiar with Twitter's Promoted Products, the platform's advertising options. If so, you should be getting excited about the launch of the new Twitter Ad Center! Read on to discover how this development will improve analytics sourcing, campaign…

How to Improve Your #Instagram Engagement With 15 Tips https://t.co/M4XAIAYh9m

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