posts by Courtenay Ledding (2)

Enhanced Campaigns for AdWords – Good or Bad?

February 20, 2013 / On February 6th, Google announced Enhanced Campaigns for AdWords. This has caused a lot of uproar in the AdWords community, mostly around the lack of control search engine marketers will have with the new settings. We’re here to explain a bit more about what this change means to you.

Highlights from the Google Analytics Partner Summit

November 21, 2012 / As a digital agency, if we aren’t driving conversions we aren’t doing our job. Online conversions are easy to track and it’s easy to see when digital efforts are working, right? Wrong – online conversions can be harder to track than you think and we are often quick to stop campaigns if we don’t see direct results.