Posts by Courtenay Ledding

Enhanced Campaigns for AdWords – Good or Bad?

On February 6th, Google announced Enhanced Campaigns for AdWords. This has caused a lot of uproar in the AdWords community, mostly around the lack of control search engine marketers will have with the new settings. We’re here to explain a…

Highlights from the Google Analytics Partner Summit

As a digital agency, if we aren't driving conversions we aren't doing our job. Online conversions are easy to track and it’s easy to see when digital efforts are working, right? Wrong – online conversions can be harder to track…

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