Interns Navi Mand, April Yau and Jill Purse recently returned from the American Marketing Association’s (AMA) 34th Annual International Collegiate Conference in New Orleans, which took place March 22nd to the 24th. The interns competed as part of the British Columbia’s Institute of Technology Marketing Association (BCITMA) team; the only Canadian school in attendance at the conference.
This year the conference attracted 142 AMA collegiate chapters from all across North America with over 1100 students in attendance. The theme of the conference was ‘Marketing: Always Evolving’, focusing on the shift to online marketing and social media. During the annual 3-day conference, collegiate chapters aspire to prove their skills in a variety of sales and marketing related competitions, and highlight their extra-curricular activities for the year. These three were chosen by the BCITMA members to represent the club in the main competitions at the conference; the Pearson Case Study Competition and the Exhibit Booth Competition.
The BCITMA had their most successful year to date, being named an Overall Gold Chapter, and one of the top five collegiate chapters in the AMA. The BCITMA Case Study team, including 6S Intern Jill Purse, placed first in the Pearson Case Study Competition where teams were challenged to write and present an integrated marketing communications plan for Pearson Learning Solution’s upcoming product launch. A major component of the team’s success included a comprehensive digital marketing strategy developed for Pearson which the organization has decided to use for their upcoming North American campaign.
Another major competition at the conference was the Exhibit Booth Competition, which was led by Navi Mand and presented by April Yau. In this competition, the chapters are given the challenge to use the conference theme, “Marketing, Always Evolving”, to create a booth showcasing their chapter’s activities. The booth was created around the various judging categories including best educational value, best display of chapter activities, best use of conference theme and level of interactiveness. The BCITMA’s booth was entitled, “Cheers to Marketing, Always Evolving”, demonstrating the evolution of beer marketing by Molson Canadian – a sponsorship acquired by Navi. The exhibit team’s hard work and creativity definitely shined as they received the top prize for “Best Overall Exhibit” second year in a row.
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Time Spent in New Orleans
While not at the conference, the attendees were able to soak in the culture and lifestyle of New Orleans– the air was certainly full of character and stories! The city is the birthplace of Jazz and offered up a different live band around nearly every corner. It is also known for its unique French heritage and its long-standing buildings, providing a beautiful backdrop to an array of annual festivals. From Mardi Gras to the New Orleans Jazz and Heritage festival, this city of soul hosts it all.
Also commonly referred to as “NOLA” and “The Big Easy” – the city is famous for its southern cuisine. Po-boys, jambalaya, gumbo and crawfish are all celebrated NOLA specialties. New Orleans is also home to world famous Café du Monde, which is the city’s original. If are you not feeling the laid back jazz that is played throughout the local bars in the French Quarter, you can walk a few blocks down to the notoriously upbeat and vibrant Bourbon Street. The city gives new meaning to the expression “southern hospitality” and should be on everyone’s bucket list to visit.
Navi, April, and Jill gained insight and knowledge into upcoming trends while experiencing all New Orleans has to offer. They can’t wait to discover even more about digital marketing from industry experts during their internships at 6S Marketing.
Meet our Award Winning Interns!
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April is currently interning as an Internet Marketing Coordinator. She will be graduating from the Marketing Management Communications program this May at BCIT. April is currently the VP of Integrated Marketing of the BCIT Marketing Association with experience in project management, event coordination, campaign leadership, and online marketing strategies.
Her love of digital began after leaving pharmacy school in Australia, discovering the power of online. The analytical and creative balance of this medium quenches both left and right sides of the brain. When there is the rare occasion of free time between 6S and school, she enjoys a good dodgeball match or ultimate Frisbee game.
While working at a successful e-commerce company, Navi developed a love for sales. From there she decided to pursue a career in sales and in 2010 she enrolled in the BCIT Marketing Management program with a focus in Professional Sales. During her time at BCIT, Navi has been an active member of the BCIT Marketing Association (BCITMA) and in 2011 was elected as Director of Events. Beginning 2012, Navi was chosen to lead the BCITMA “Exhibit Team” at the 34th Annual Collegiate Conference in New Orleans and her team returned with the top prize in the competition. Navi is now looking forward to graduation and to make her mark in the Professional Sales industry.
Jill is currently interning as an Internet Marketing Coordinator at 6S. With a background in operations management, she crossed over into marketing to foster her creative side, while complementing her existing skill set. She is currently enrolled in the BCIT Marketing Management Communications Diploma Program, where she developed a love for advertising. Realizing the shift to digital, Jill makes an effort to fully absorb as much online marketing knowledge as possible.
Jill is a member of the BCIT Marketing Association, and recently competed in the AMA International Collegiate Case Study Competition, achieving 1st place. The rare times when she isn’t studying or working, Jill enjoys getting outdoors, travelling, going to concerts, and trying new food.