Blog

Happy CRO Day!

In honor of Unbounce’s CRO Day, we thought we’d share some of our experiences with conversion rate optimization and landing pages, why we love it, and how we integrate these concepts with your overall digital strategy. Why CRO Works for Our Agency As Oli Gardner put it best, conversion-centered design is both an art and science. It is both a creative and data driven process where digital marketers can use the left and right sides of the brain. Being able to use metrics to measure the efficiencies of design means that we know which aspects of a web page works and which doesn’t. As a digital marketing agency, website design is often not within the scope of the project. After…

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Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

Evaluating Entry Level Marketing Automation Systems

Choosing the right marketing automation tool for your business is one of the most important marketing decisions you could make in the next five years. Let me preface this blog post by revealing that, as an agency, we have made…

Hello, Sunshine: Announcing 6S Marketing Los Angeles

Hot on the heels of our growth in New York, Toronto, and Vancouver, we're excited to announce that the West Coast is about to get a bit more 6S-full. 6S Marketing has launched an office in Los Angeles. Read the…

What B2B Marketers Can Learn from Criteo’s Digital Campaigns

B2B, B2C, BRB, BB8 — we’ve heard our fair share of these acronyms, but do they deserve their relevance? Depending whom you ask, the answer is a resounding yes — and if you ask a marketer, the first two are…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

Google Announces Expanded Text Ads and More

2016 has been a year of monumental change for AdWords. We’ve seen the removal of right-hand side ads to make the Google experience more consistent across devices, the addition of new Sitelinks, such as Price Extensions, and the automatic counting…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

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