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5 Ways eCommerce Needs to Change in the Future

What does the future hold for eCommerce? You don't need to peer into a crystal ball to decipher that the industry is staying put. The convenience of online purchase has led the industry to grow at double-digit rates - however, convenience isn't the only factor. eCommerce succeeds because it matches the social and technological demands of the buyer, and it needs to evolve with these buyers to maintain its success. The future of the eCommerce landscape promises exciting innovation — from digitally-supported pop-up shops to branded influencer platforms  — with the integration of brand retention strategies that rely on positive sentiment and SEO. Check out 5 ways eCommerce can change for the better to accommodate the new generation of online shopper. 1. Maximize the…

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What is a Day in the Life at 6S Like?

Ever wondered what a day-in-the-life of a digital marketer is like? Here at 6S Marketing, we work hard to create a space that encourages both creativity and analysis; we see the rewards of hard-work and dedication, but are at ease…

YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home…

6S Marketing’s New Toronto Office

Celebrations are in order: 6S Marketing has opened up shiny new digs in downtown Toronto. Join us in a digital housewarming for our new space, as we further our expansion in Eastern Canada. We saw close to a 20% revenue jump…

Kareem Perez and Aaron Carlson Join 6S Marketing in Toronto

6S Marketing continues to grow, making two exciting new additions to our Toronto team. Read the press release. Kareem Perez joins 6S Marketing as a Senior Account Manager, where he will develop results-oriented digital marketing strategies that help companies exceed…

Key Takeaways from the CIMC Conference

Last week, our team joined hundreds of marketing professionals at the 2016 Canadian International Marketing Conference (CIMC) in Squamish, British Columbia. The two-day event was led by keynote speakers from reputable brands such as Google, WestJet, Unbounce, Disney Canada, Vision…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

Google Kills Off Right Hand Side Ads: What You Need to Know

There is a huge change happening at Google that you need to know about. In one of the most significant developments in search advertising in the past ten years, Google has made a big update to eliminate the sponsored listings…

Believe in Your Data

As marketers, data should be the principal driver for the decisions you make and should be the basis of any initiatives you create. The more data you have, the more you can analyze information to make accurate decisions and predictions.…

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