Before heading down to SXSW 2010, 6S Marketing made a video for their SXSW booth, highlighting their services, and how to “untangle the web”. The video also hinted at a major announcement that was expected to take place at the annual conference, where in the past, major announcements and product launches have become the norm. Can you spot what 6S Marketing hinted at? Read More…
6S Marketing Blog
Follow 6S on Twitter From SXSW
Written by
Kelly Robertson
on Thursday, March 11th, 2010
on Thursday, March 11th, 2010
Twitter launched there. Foursquare lunched there too. Now 6S Marketing is launching our “Untangle the Web” approach to online marketing strategies at SXSW 2010. The annual conference, taking place from March 12th – 21st, is one of the top tech conferences in North America and always attracts tech heavyweights including Google, Blackberry, and Microsoft.
SXSW has not only gained a reputation for being the “must attend” conference for techies, but it also has been the launching pad for some of the most influential toys and devices of the technology world. Twitter, Foursquare, and countless other sites and mobile apps have all launched at SXSW. Read More…
BlackBerry Users Ignored at SXSW
Written by
ChrisB
on Thursday, March 11th, 2010
on Thursday, March 11th, 2010
I am a die hard BlackBerry user and I will sing its praises to the highest rooftops but the SXSW Conference is already changing my mind and I’m only a few hours in. There are a couple of companies at SXSW Interactive showing off some very cool technology that only works on iPhone and Android devices but not BlackBerries. Why is this? Do they not have the budget to develop a BlackBerry App? Is it too complicated for them? Or do they just not care and it’s really a case of iPhone, Android snobbery. It reminds me of web developers that only design for Firefox even though most business still comes from people using Internet Explorer.
Regardless, Stickybits looks awesome. They offer barcode stickers that you can stick to any object and then link a document or videos and photos to it. You can then interact with everyone who comes in contact with that object. It uses barcode and QR code technology that you can ready using your mobile device iPhone or Android device. Maybe they will announce that the Stickybits app is available for BlackBerries at the SXSW show?
It seems like location based services are getting a lot of early attention at SXSWi and it looks like Twitter is going to announce their location based technology on opening day (March 12). Apparently Facebook has something in the works too and the geo-location battle is already heating up.
I am very interested to start playing with Gowalla even though I am a faithful Foursquare user. There is not yet a Gowalla BlackBerry app, but they have come half-way and made a mobile site for BlackBerry users who want to use Gowalla so at least its a start. Foursquare has a huge presence at SXSW getting ready to combat Gowalla in their little war. I have to give Gowalla the upper hand in this fight as they are based here in Austin, but I will be cheering for the underdog, Foursquare, and I plan to collect all 16 of their custom SXSW badges. Read More…
Vancouver Takes SXSW by Storm with 80+ Attendees
Written by
ChrisB
on Wednesday, March 10th, 2010
on Wednesday, March 10th, 2010
There are more than 80 Vancouverites going to Austin, Texas this week for the South by Southwest (SXSW) conference and festival including 5 of us from 6S Marketing. As far as we know 6S has the largest contigent from Vancouver attending the show plus we will be showing off at our booth #115.
SXSW is a conference that combines music, film and interactive and 40,000 people are expected to attend. The interactive portion of SXSW is likely to attract the most attendees, now in its 16th year. The music portion of the event is now in its 24th year as a music festival. Read More…
Is Crosby about to lose his Crown?….. Google AdWords says Yes!
Written by
Simon Lewis
on Monday, March 8th, 2010
on Monday, March 8th, 2010
Everyone knows that Sidney Crosby’s Gold medal winning goal has catapulted him into the history books. A Stanley cup winner and now a gold medalist, Crosby has achieved much in his short professional hockey career and he has certainly had his fair share of the limelight. However another young star might actually be securing his spot in the hearts and minds of Canadian fans. Read More…
Using Twitter to Rank in Google Real Time Search
Written by
Jonathan Becker
on Monday, March 1st, 2010
on Monday, March 1st, 2010
We get a lot of questions at 6S Marketing about how to optimize websites and social media for new Google search features like social search, rich snippets, and real-time search. These are things that our team of 25+ Internet marketing strategists, social media experts, SEO (search engine optimization), SEM (search engine marketing), and analytics specialists are constantly researching and testing.
Yahoo! Microsoft Alliance Approved
Written by
Kelly Robertson
on Tuesday, February 23rd, 2010
on Tuesday, February 23rd, 2010
Last July, the long anticipated Yahoo-Microsoft ten year deal was announced, after a number of futile attempts by Microsoft to purchase and work with Yahoo over the previous years. Yahoo quickly learned that saying no to the $47.5 billion offer in 2008 resulted in sagging profits and a slumping stock ever since, with share prices being at just half of what they were offered by Microsoft, $33 per share, during the May 2008 hostile bid.
Strategizing for Google in 2010
Written by
Jonathan Becker
on Thursday, January 28th, 2010
on Thursday, January 28th, 2010
It’s no secret that over the last several months the team at Google has been busy developing, testing, and implementing, the next-generation of the company’s search algorithm. As a matter of fact, Google made over 540 search-quality improvements in 2009; that’s an average 1.5 changes each day! Most media attention given to these developments covered the set of improvements that Google referred to as its caffeine update. These changes were implemented in order to further Google’s continuing goal of broadening index size, improving index speed, search accuracy, and the overall comprehensives of its search results. For individual users, these changes have led to search results that now contain a more relevant array of data from across the web. As Google changes the way it approaches weighing and displaying search results, search marketers will have to incorporate some new ideas into the way they approach search marketing in 2010. Read More…
Click-to-Call in AdWords!
Written by
Kelly Robertson
on Monday, January 18th, 2010
on Monday, January 18th, 2010
Just launched this January 2010, location-specific phone numbers related to an advertiser’s business will now be displayed beside destination URL’s in mobile ads that appear on high-end mobile devices.
Users will be able to “Click-to-Call” a business just like they click to visit a website in Google. Read More…
How to Rank in Google News – WhitePaper
Written by
Quentin
on Tuesday, December 29th, 2009
on Tuesday, December 29th, 2009
If you’ve been paying attention to the news lately, it has been hard to miss the squabbles between NewsCorp and Google over NewsCorp’s content being included in the Google News content aggregator. The most interesting quote to come out of the war of words between these two Goliaths, however, is where Google notes casually that they send NewsCorp’s sites thousands of clicks per minute.
While not all websites can generate quality content at a rate and consistency that NewsCorp does, we at 6S Marketing know that Google News can be an important stream of traffic for those sites willing to aggressively generate high quality content pieces. To help people take advantage of this, we’ve compiled the “How to Rank in Google News” whitepaper. It’s free, go ahead and download it!
Included in this guide is technical requirements for getting your site into Google News, content formatting and separation requirements, and a section on Google News SEO, as the Google News rankings function very differently from the organic search index. Currently only available within the Google help pages and within Google videos and blog postings, now you can have all the information you need for getting your site into the Google News index and ranking prominently, all in one document.
Google in Acquisition Talks to Acquire Yelp
Written by
Kelly Robertson
on Friday, December 18th, 2009
on Friday, December 18th, 2009
Update: Yelp has walked away from a $500 Million dollar deal with Google this weekend, according to TechCrunch. Last week, our blog post “Google in Acquisition Talks to Acquire Yelp” talked about the deal that was apparently in the advanced stages of talks and all but needed to be signed, sealed and delivered. I guess those involved at Yelp have a better idea for a Christmas present other than $500 Million? If anyone has an idea as to what that would be, I would love to know! Read More…
Dodgeball Mania with the Fraserview Boys and Girls Club
Written by
ChrisB
on Wednesday, December 16th, 2009
on Wednesday, December 16th, 2009
A few key players from 6S Marketing were invited by the United Way of the Lower Mainland (UWLM) to play Dodgeball with the Fraserview Boys and Girls Club on December 14, 2009. The UWLW invited their web partners which included 6S Marketing, Domain7 and Veratta who all provided pro bono services in the development of their new web site, online marketing, and social media strategy (launching soon). The kids at the Fraserview Boys and Girls Club won the match and everybody had a lot of fun. Along with the video below, photos of the event are also on Flickr.
*Note: 6S Marketing President, Chris Breikss can be seen at the beginning of the YouTube video below diving to get a ball!
Will The World Find Your Business In February?
Written by
Kelly Robertson
on Friday, December 11th, 2009
on Friday, December 11th, 2009
Are you strongly established online to attract a surge in business during the 2010 games in Vancouver? What can the average company do to attract business during that time without breaking the bank?
Google Local. Establish your business in Google Maps and when the world comes to Vancouver they will find you. Read More…
New AuthorityLabs Features
Written by
Quentin
on Monday, November 30th, 2009
on Monday, November 30th, 2009
As we mentioned a while back, AuthorityLabs is our favorite new rank-checking software, and the most effective agency solution we’ve seen on the market. AuthorityLabs is great for a number of reasons, it’s reliable, doesn’t hide the reality of localized SERP results, and doesn’t bog down your company (or home) networks.
But we’ve talked about all that before, what’s new that deserves a second post?
The (Domain) Name Game and SEO
Written by
Quentin
on Thursday, November 26th, 2009
on Thursday, November 26th, 2009
Finding the right domain name is a big decision and a lot has to weigh on it. Branding, SEO, and ‘catchiness’ are just a few.
But once a good domain name has been found, does the issue lay at rest?
Do you really need more than one domain?
As with most things, this completely depends on your overall online strategy, and the kind of business you are marketing for. The following are some of the common strategies related to domain names, and how they may (or may not) be effective in certain cases.
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