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Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant to run video ads as they don’t have in-house resources to produce content. YouTube’s taken note, and they’ve launched a set of new video production tools designed specifically to help small businesses say "lights, camera, action." The Previous Cuts Up to this point, SMBs have been offered two options in terms of video content creation. YouTube has provided a list of certified production partners to connect SMBs with recommended content creators. However, to meet the needs of smaller businesses, companies…

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Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

6S Marketing Looks Back: Our First 2 Years in NYC

It's been two years since I moved to New York to open our 6S Marketing office, and the time has flown by — now it's time to pass the Big Apple torch to 6Sers Ryan and Richard. While goodbyes are always bittersweet,…

6S Marketing is Booming in New York

2016 has been a hallmark year for 6S Marketing. We've gained exciting additions to the team, great new clients, and a shiny new office space in Toronto. Today, we're announcing our next dynamic step: growing our footprint in New York…

Snapchat On-Demand Geofilters: The Next Big Thing in Branding

Snapchat’s on-demand geofilters allow any brand to take part in event-based activations. By creating and uploading customized filters, brands can drive awareness and engagement on a highly visible platform – in a contextually relevant and fun way. In public places,…

My Experience at Google’s Onboarding Bootcamp

Last week, our intern Isabella "Izzy" Bonnici had the opportunity to attend Google’s Onboarding Bootcamp for AdWords Fundamentals and Mobile Advertising. In this blog post, she shares her experience at the intensive two-day workshop at Google's headquarters, and what she…

5 Ways eCommerce Needs to Change in the Future

What does the future hold for eCommerce? You don't need to peer into a crystal ball to decipher that the industry is staying put. The convenience of online purchase has led the industry to grow at double-digit rates - however, convenience isn't the…

What is a Day in the Life at 6S Like?

Ever wondered what a day-in-the-life of a digital marketer is like? Here at 6S Marketing, we work hard to create a space that encourages both creativity and analysis; we see the rewards of hard-work and dedication, but are at ease…

YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home…

Facebook is getting closer to putting ads in Live videos https://t.co/twnLErVpaH

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