Blog

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in digital marketing due to this impending challenge. What can you do as a marketer to counteract this threat? How common is ad blocking technology? Out of 1.9 billion global smartphone users, around 419 million — or 22 percent — of them use mobile ad blocking tools, a new study from PageFair found. In the U.S. According to eMarketer, U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users in the U.S., from…

Read More

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

6S Marketing Looks Back: Our First 2 Years in NYC

It's been two years since I moved to New York to open our 6S Marketing office, and the time has flown by — now it's time to pass the Big Apple torch to 6Sers Ryan and Richard. While goodbyes are always bittersweet,…

6S Marketing is Booming in New York

2016 has been a hallmark year for 6S Marketing. We've gained exciting additions to the team, great new clients, and a shiny new office space in Toronto. Today, we're announcing our next dynamic step: growing our footprint in New York…

Snapchat On-Demand Geofilters: The Next Big Thing in Branding

Snapchat’s on-demand geofilters allow any brand to take part in event-based activations. By creating and uploading customized filters, brands can drive awareness and engagement on a highly visible platform – in a contextually relevant and fun way. In public places,…

My Experience at Google’s Onboarding Bootcamp

Last week, our intern Isabella "Izzy" Bonnici had the opportunity to attend Google’s Onboarding Bootcamp for AdWords Fundamentals and Mobile Advertising. In this blog post, she shares her experience at the intensive two-day workshop at Google's headquarters, and what she…

The Complete Guide to #Instagram Marketing https://t.co/0j1vKYqqNH via @buffer

Follow us @6S_Marketing

See our featured post