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Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S. cities will have access to over 40 premium cable networks for a monthly fee of $35. Channels on this service will include ESPN, CBS, FOX, NBC, and ABC, as well as regional sports networks. [caption id="attachment_22294" align="alignnone" width="975"] Reaching the young, cord-cutting audience[/caption] With over one billion hours of YouTube content watched each day by users worldwide, it’s no surprise that YouTube is expanding their services. Television provides an opportunity with the increases seen in “cable cutting” (especially by the…

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Tales From a Shameless Self-Promoter

This week, Unbounce and HubSpot are co-hosting a virtual conference online called Digital Agency Day. The conference is a series of online webinars on Thursday, March 16, and we are hosting one of the sessions in webinar format. As a co-founder…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Warming our Community, Layer by Layer

This winter, Vancouver has experienced more snow days than expected. For those of us who are used to a temperate climate, we really aren’t prepared. But it could be worse. Can you imagine what it might feel like to not…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Developing a Digital Marketing Strategy For Millennials

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them. Millennials are widely defined as those born…

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

How to Create a Twitter Moment: A Step-by-Step Guide https://t.co/PyBfmtsUZU via @HubSpot

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