Blog

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want search results to cater to a mobile user experience. So here are 5 quick things you should do to make sure that your site maintains its search dominance on mobile. 1. Run a Mobile-Friendly Test If your site is mobile friendly, skip to step 3. 2. If your site is not mobile-friendly, customize your website CMS for mobile. Check how here. 3. Check your structured data to see if there are any unnecessary markups and errors. Your developer can fix…

Read More

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Lessons from #INBOUND16: How to Create Buyer Personas

We've learned how a sales and marketing aligned organization succeeds in the marketing game — with both teams on the same page, sales and marketing departments support and learn from one another. One of the first steps toward creating shared goals is the…

Lessons from #INBOUND16: The Team Sport of Selling

One of the key talking points at this year’s #INBOUND16 conference was sales and marketing — more specifically, the elusive relationship between the two. We learned that marketing teams work hard to generate leads for their sales organizations, but 79% of leads…

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

Cyber Attacks and Hacking: What You Need to Know

The culture of hacking has seeped into pop culture as well as real life. From Mr. Robot to the current American elections, email leaks and security breaches have become part of the regular news cycle, transforming how the general public…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

12 Tips to Get a Head Start on Holiday Email Marketing

‘Tis the season — to prepare your email marketing strategy for the holidays, that is. The online shopping season begins with a boom on Black Friday and expands even more on Cyber Monday (the most popular American online shopping day,…

Happy CRO Day!

In honor of Unbounce’s CRO Day, we thought we’d share some of our experiences with conversion rate optimization and landing pages, why we love it, and how we integrate these concepts with your overall digital strategy. Why CRO Works for…

Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

How to Improve Your #Instagram Engagement With 15 Tips https://t.co/M4XAIAYh9m

Follow us @6S_Marketing

See our featured post