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Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big win. Privacy. Unlike Facebook or Instagram, users run a tight leash on their Snapchat friends, and can very selectively send specific moments to specific people. Authenticity. Nothing says authenticity more like the ability to send that ugly selfie knowing that it will be forgotten after a quick laugh. Scarcity. An Economics 101 principle — limited resources drive demand. In this case, it’s limited time. You will more likely view that Snap Story before it’s gone, and watch the whole thing…

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Google Announces Expanded Text Ads and More

2016 has been a year of monumental change for AdWords. We’ve seen the removal of right-hand side ads to make the Google experience more consistent across devices, the addition of new Sitelinks, such as Price Extensions, and the automatic counting…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

6S Marketing Looks Back: Our First 2 Years in NYC

It's been two years since I moved to New York to open our 6S Marketing office, and the time has flown by — now it's time to pass the Big Apple torch to 6Sers Ryan and Richard. While goodbyes are always bittersweet,…

6S Marketing is Booming in New York

2016 has been a hallmark year for 6S Marketing. We've gained exciting additions to the team, great new clients, and a shiny new office space in Toronto. Today, we're announcing our next dynamic step: growing our footprint in New York…

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