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Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy? Like its name suggests, inbound marketing captures the attention of your customers and draws them in as potential clients. This differs from an outbound model, where emails or content may be blasted out to a wide list. With a little help from data sourced from HubSpot’s State of Inbound report, we’re sharing the best teachings from inbound strategy. Use these tips to up your digital game and gain high-quality leads. 1. You Can Be Too Eager Don’t make the fatal…

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Evaluating Entry Level Marketing Automation Systems

Choosing the right marketing automation tool for your business is one of the most important marketing decisions you could make in the next five years. Let me preface this blog post by revealing that, as an agency, we have made…

Hello, Sunshine: Announcing 6S Marketing Los Angeles

Hot on the heels of our growth in New York, Toronto, and Vancouver, we're excited to announce that the West Coast is about to get a bit more 6S-full. 6S Marketing has launched an office in Los Angeles. Read the…

What B2B Marketers Can Learn from Criteo’s Digital Campaigns

B2B, B2C, BRB, BB8 — we’ve heard our fair share of these acronyms, but do they deserve their relevance? Depending whom you ask, the answer is a resounding yes — and if you ask a marketer, the first two are…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

Google Announces Expanded Text Ads and More

2016 has been a year of monumental change for AdWords. We’ve seen the removal of right-hand side ads to make the Google experience more consistent across devices, the addition of new Sitelinks, such as Price Extensions, and the automatic counting…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant…

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