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YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home page. The new Bumper ads are six-second video formats available through YouTube and sold on a CPM basis. These shorter, non-skippable ads aim to increase frequency and incremental reach. According to Google, this format is ideal in a mobile environment where users tend to seek short-form content. However, there are a few variables to take into account when it comes to these snack-sized video formats. Your target audience: Demographics have an impact on video viewing behavior. A recent study by…

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6S Marketing’s New Toronto Office

Celebrations are in order: 6S Marketing has opened up shiny new digs in downtown Toronto. Join us in a digital housewarming for our new space, as we further our expansion in Eastern Canada. We saw close to a 20% revenue jump…

Kareem Perez and Aaron Carlson Join 6S Marketing in Toronto

6S Marketing continues to grow, making two exciting new additions to our Toronto team. Read the press release. Kareem Perez joins 6S Marketing as a Senior Account Manager, where he will develop results-oriented digital marketing strategies that help companies exceed…

Key Takeaways from the CIMC Conference

Last week, our team joined hundreds of marketing professionals at the 2016 Canadian International Marketing Conference (CIMC) in Squamish, British Columbia. The two-day event was led by keynote speakers from reputable brands such as Google, WestJet, Unbounce, Disney Canada, Vision…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

Google Kills Off Right Hand Side Ads: What You Need to Know

There is a huge change happening at Google that you need to know about. In one of the most significant developments in search advertising in the past ten years, Google has made a big update to eliminate the sponsored listings…

Believe in Your Data

As marketers, data should be the principal driver for the decisions you make and should be the basis of any initiatives you create. The more data you have, the more you can analyze information to make accurate decisions and predictions.…

How Brands are Taking Snapchat by Storm for Super Bowl 50

We’re all used to seeing big brands invest in humorous or celebrity-endorsed TV commercials during the Super Bowl weekend. These TV spots sometimes seem to create more buzz than the actual game itself. With the rise of digital advertising, these…

6S Marketing Grows its Toronto Office

2015 was a banner year for 6S Marketing, with impressive growth, key hires, and internal promotions. And 2016 is already off to a tremendous start. Doug Gorrie has joined 6S Marketing to lead business strategy development for brands across the…

New From #YouTube: Unskippable Bumper Ads Offer Six Seconds of Snackable Content https://t.co/TO3P7E3eB7https://t.co/PnJCloXBuD

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