5 Reasons 6S Loves the New Adwords Interface

In case you haven’t noticed, Google has really ramped up development lately especially on the Adwords side of things. The new Adwords interface provides a number of great new options that increase productivity and general ease-of-use. Here’s our top 5:

5. The New Adwords Network Tab

Google’s new interface makes managing ad performance across the search and content networks much easier with the introduction of the network tab. The network tabs generates the Placement Performance report directly into the adwords interface. Broken up by your automatic and managed placements, the table looks exactly like the Placement Performance report and most importantly is easy to use.

Directly from the new interface you can add a URL into your managed placements or exclude the placement all together. Once added to the managed placements list a green Added icon will appear beside the site URL.

 

4. CTR and Click Charts

 

The new graphing option allows you to compare up to two metrics at the campaign and ad group level over any desired time range. As much as we love rows of numbers, a little visual representation goes a long way.

 

3. “All In One” In-line Editing Interface

 

Google promised faster campaign management, clearer insight into performance, more control over the content network and they have pretty much delivered all with their new Adwords interface.
Though tricky to get use to at first and not without its bugs, Google delivers on its promises making the new interface much more manageable and time saving. The in-line editing allows you to make changes without having to jump back and forth between pages. At the keyword level you can change the CPC bid and match type all without leaving the page. The same goes for editing ad copy, and the interface utilizes a pop up ad editor instead of loading a new page.

Even though the new interface takes a bit of getting use to but with a little practice the new in-line editing is a welcome improvement over the old interface.

 

2. Adwords Search Query Terms

 

 
The search query term report is now built directly into the Adwords interface. At the keyword level, select your desired keywords and click “See Search Terms”. You can then choose to view selected or to view all keywords in the ad group. Then a list of search terms that triggered your ads for the selected keywords will pop up including metrics such as match type, click through rate and conversions.

The great thing about this new feature is that you can then make changes to your account directly from the pop up report. For example, if you want to include a new search term you can add it to your campaign by selecting the term and click add as keyword. Along with adding the new keyword you also have the opportunity to set a specific CPC bid and match type as well. You can exclude any keyword as negatives directly from the new report.

 

1. Adwords Filters and Views

 

 
Worthy of an entire post on its own, we are very enthusiastic about the new Adwords filters and views feature!

The new filter option can be used at the campaign, adgroup, ad and keyword levels. Choose to filter accounts by CTR, Cost, Conversions, Clicks, Impressions or a combination of metrics! A definite time saver, the new filters and view option earns its spot at the top of our list.

Secondly, a personal favorite is the keyword level filter “Segment by Search Terms Match Type”. This filter takes all your broad match keywords and displays how many times that query was triggered through broad, [exact] or “phrase match” saving valuable time on testing all 3 matches.

Overall we at 6S are loving the new interface, come back and check for further updates as new features are unveiled.

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