Keeping it Local with Google – 6S Marketing Releases White Paper on the Importance and Use of Google Local
FOR IMMEDIATE RELEASE
July 29, 2009 – Vancouver, BC – One of North America’s largest internet marketing companies, 6S Marketing announces the release of a white paper outlining and guiding businesses on the importance and best use of Google Local. The paper focuses on achieving advantageous rank through Google Local and the importance and benefits of an overall Google presence.
“The advances that Google has made in terms of local search capabilities and results are of extreme value to businesses large and small. Google Local provides the ability for any business to literally take its place on the virtual map,” explains 6S Marketing Co-Founder and Managing Director, John Blown. “In our opinion, every business needs to be listed on Google Maps and through Google Local and our latest white paper serves to help navigate and explain the entire process.”
The 6S Marketing white paper outlines recommendations and best practices for accurate and effective Google Local listings that ensure credibility and desirable search ranking. White paper highlights include:
- Information on where Google validates & gathers business information
- How to create a proper & well optimized Local Business Listing
- Best practices for creating Local Business Ads in Google AdWords
- Tips for mobile integration through Mobile Ads and Google Maps for Mobile
- Adhering to Google Local Business Centre Quality guidelines
- New and recent updates to Google Local reporting capabilities
The paper is released during a time in which many businesses are looking to forge strong local connections and reconnect with community-based customers in the face of the economic downturn. Taking a progressive approach, the Google Local white paper serves as a guide for companies looking to improve not only their search ranking, but their visibility through Google Maps and mobile integration.
“With advances in mobile technology, consumers are looking to local search results on Google to make their purchase decisions,” states Blown. “There has never been a more important time to be prominently (and properly) listed in Google Maps. Using Google Local correctly allows businesses to make it easy for consumers to find them either on a local level or access their website for online purchase or interaction.”
6S Marketing maintains a close working relationship with search engine giant, Google. Each year the 6S team makes several visits to the Googleplex for training and development and coordinates efforts with the Google team on a regular basis. 6S is a Google Analytics Authorized Consultant, Authorized AdWords Company and Google Website Optimizer Authorized Consultant.
The Google Local white paper will be made available to all 6S Marketing clients and to the general public through the 6S Marketing website. For the complete white paper visit: www.6Smarketing.com/how-to-rank-in-google-local/
About 6S Marketing
6S Marketing Inc. is recognized as one of North America’s top internet marketing companies. They provide search engine marketing services aimed at increasing profits through targeted and effective online presence. 6S takes a cutting edge approach to internet marketing and since 2000, has been increasing revenues for hundreds of clients, including some of North America’s most respected brands.
6S is a Google Analytics Authorized Consultant, Authorized AdWords Company, Google Website Optimizer Authorized Consultant and a Yahoo Ambassador. They operate out of the stylish Yaletown district in downtown Vancouver, Canada. For more information about 6S Marketing, visit www.6smarketing.com.
For more information please contact:
Sara Pereira
Sara Pereira: Marketing & Communications
P: 778.772.3208
E: mail@sara-pereira.com
