2012 Digital Marketing Budget Calculator

We all know that digital marketing is a tactic one must incorporate into their marketing strategy in order to remain competitive in this day and age. But do you know where to spend your marketing dollars wisely or how far your digital budget can stretch and still effectively provide the results you hope to achieve?

At 6S, we hear questions like these all the time. So we developed a tool to show companies how much of a budget they should be spending on their digital marketing, as well as which marketing channels they can use effectively within the budget they have allocated towards their digital marketing efforts.

The tool, a digital marketing budget calculator, was developed based upon current trends indicating that businesses are allocating 25% of their total marketing budget to digital marketing. We found this percentage while performing the research we used to develop the calculator and turned the trends and stats we found into a nifty infographic.

The digital marketing budget calculator is a free online tool available to businesses ranging in size from $0.5 million to $10 million a year in annual revenue. Business who wish to use the calculator can simply plug-in their annual revenue, target market location, and time frame and instantly see an illustration of how much budget they should be allocating to each digital channel including mobile marketing, social media, email and search engine budgets.

Preview of the 2012 Digital Marketing Budget Calculator

How much of a budget have you allocated to digital marketing in 2012? Post your comments below! We’d love to hear from you.

Written by Kelly Robertson

About the author: Kelly Robertson

Kelly, one of the main bloggers for 6S Marketing, was born and raised on Vancouver Island and spent most of her childhood running free through Strathcona Park hiking, camping and feeding the Whiskey Jacks. When she's not blogging for 6S you can find her enjoying the outdoors at Stanley Park and the Squamish Chief or training for half marathons.

Learn more about Kelly »

5 Comments

Comment by Murray — October 12, 2011 @ 5:40 pm
Excellent idea guys. I’m always curious about the benefits of social marketing vs the other tactics when it comes to generating B2B revenues.
Comment by chris — October 14, 2011 @ 11:57 am
Hmm…this is a very simplistic approach that could be quite dangerous. It doesn’t seem to account for any client-based details a normal needs assessment would measure…goals / audience targets / purpose of advertising / specific client type…for instance, it’s known only 20% of consumers ever click a Google PPC ad, but 85% of online readers exposed to display ads on content sites will take further action without ever clicking the ad…how are your percentages allocating for these things?
Thanks
Comment by Catherine — October 17, 2011 @ 10:21 am
This is a great tool. I am curious to know if the same tool could be offered to small businesses?
Comment by Kelly Robertson — October 19, 2011 @ 9:03 am
Absolutely! The principal behind the calculator can be used for any business – just take 5% of total revenue to figure out total marketing budget, then take 25% of your total budget and allocate towards digital marketing. Regardless of small business or large, $1K budget or $1M, the principal can be used by a company of any size.
Comment by Kelly Robertson — October 19, 2011 @ 9:06 am
Hi Chris,
We developed this calculator to be a “high level” budget calculator and suggest it only be used for estimates. Our percentages do not account for the end-user’s behavior with the ads as this ultimately does not affect the budget you should allocate towards your marketing.